1.9×+92%
Average monthly trading income, indexed off the 10-month baseline.
Back to WorkCASE STUDY · 01 / HOME SERVICES · SYDNEY / 10MO PRE → 9MO POST
THE AUDIT → EXECUTION MODEL, IN NUMBERS
Doubled revenue.
Widened margin.
Built the channel.
A Sydney garden & property maintenance operator engaged Clyra after a decade of being over-serviced, under-advised. We audited the stack, rebuilt the channel mix and put a measurement spine under the business. Nine months in: revenue per month nearly doubled, gross margin lifted ten points, and paid social became the single largest source of new customers.
SECTORHome ServicesGarden & property maintenance
GEOGRAPHYSydney, AUEastern Suburbs & Hunter Region
PRE-ENGAGEMENT10-month baselineMonths 1–10, MTD basis
POST-ENGAGEMENT9 months with ClyraAudit · Execution · Refresh
ENGAGEMENTGrowth SystemChannels + Content + Connections
PRIMARY STACKMeta · Google · GA4Server-side measurement
2.6×+160%
Margin lifted from 27% to 37% — more revenue and better unit economics.
2.1×+113%
Despite a +69% investment in payroll and a 3.6× lift in paid media.
41%#1
Share of new-user acquisition from paid social — the largest single channel, built from a near-zero base.
Monthly revenue — indexed to pre-engagement average (=100)
PRE-ENGAGEMENTPOST-ENGAGEMENT
250
200
150
PRE-AVG ·100
50
ENGAGEMENT BEGINS
NOV '24FEB '25MAY '25AUG '25▲ SEP '25 · ENGAGEMENTDEC '25MAR '26MAY '26 MTD↓
01 · THE AUDIT
We diagnosed before we prescribed.
The business had been running on instinct, with a measurement layer that couldn’t tell paid-media spend from word-of-mouth. We audited the full stack — channel performance, attribution, GA4 setup and the funnel from impression to booked job.
The finding: not a creative problem. A visibility and routing problem.
02 · THE BUILD
We stood up the channels the business was missing.
From a near-zero baseline we built and ran geo-targeted Meta campaigns across two service regions, plus a category-awareness layer for cleaning. Creative was custom-shot, locally specific, and routed to a measurement spine.
Result: $0.49 average CPC, 1.28% CTR, with Feed and Stories carrying the load.
03 · THE SYSTEM
We made the system speak.
The audit, channels and content now sit on a single reporting layer — paid, organic, direct and referral all tracked end-to-end. Leadership reviews monthly, not when something feels off.
Paid social went from invisible to 41% of all new-user acquisition — and the business hired against the demand.
Over-serviced, under-advised. We change that.